Philosophy of Marketing: The New Realist Approach (Routledge Frontiers in the Development of International Business)

Matteo Giannasi, Francesco Casarin

$52.95

Publication Date: May 31st, 2023

Publisher:

Routledge

ISBN:

9781032072340

Pages:

266

Usually Ships in 1 to 5 Days

Description

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

About the Author

Matteo Giannasi is Adjunct Professor of Philosophy, Critical Thinking, Cultural Heritage and Tourism Supply, and Cultural Policies, at Ca' Foscari University Venice, Italy. He is also education and audience development consultant for cultural institutions.Francesco Casarin is Full Professor of Marketing and director of the Management of Arts and Culture Lab, Department of Management, Ca' Foscari University Venice, Italy.

Philosophy of Marketing: The New Realist Approach (Routledge Frontiers in the Development of International Business)

Description

About the Author

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